Fun facts from Vigin Media O2’s report on Brit’s connectivity, digital and TV habits of 2023

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digital and TV habits

The COVID-19 pandemic has had a profound impact on the way people in the UK live, work, and socialize. This is reflected in the way we use our broadband, mobile data, and digital TV. Virgin Media O2 has released their annual usage report for 2023. Here, we have highlighted some fun facts from the report.

Table of Contents

Broadband

Broadband usage in the UK has soared during the pandemic as more people have been working from home, streaming entertainment, and staying connected with friends and family online. According to Ofcom, UK broadband traffic increased by 35% in 2020 compared to 2019. This trend has continued in 2023.

  • The busiest download peak on Virgin Media O2’s broadband network was between 8 and 10 pm on Wednesday, 6 December.
  • Seven of the top 10 busiest days on record for Virgin Media O2’s broadband network occurred in 2023.
  • There was a 14% increase in broadband traffic between the traditional working hours of 8:00-17:00 (Mon-Fri) in 2023 compared to 2022.

Mobile

Mobile data usage has also increased during the pandemic, as people have been spending more time on their phones while out and about. This is likely due to several factors, including the increased use of video calling and streaming services on mobile devices.

  • The use of mobile apps and data on O2’s mobile network increased by 26% in 2023 compared to the previous year.
  • Facebook was the most popular app on O2’s mobile network, making up for one-fifth of all application data consumed.
  • The busiest hour on O2’s mobile network in 2023 was during the round of UEFA Champions League group stage fixtures on the evening of September 19.

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TV

Digital TV viewing has also increased during the pandemic, as people have been spending more time at home. According to Virgin Media O2, the number of hours watched on its TV platform increased by 11% in 2023 compared to the previous year. 

  • Strictly Come Dancing was the most-watched TV series of the year on Virgin Media TV.
  • The King’s Coronation was the most-watched standalone show of the year on Virgin Media TV.
  • BBC iPlayer was the most popular streaming app for Virgin Media TV customers, with 72% engaging with the platform.

 The pandemic has had a lasting impact on the way we use technology in the UK. It is likely that the trends we have seen during the pandemic will continue in the years to come as people become more accustomed to working, socializing, and entertaining themselves online.

Whether you’re a die-hard streamer, a casual TV watcher, or a remote work warrior, Virgin Media O2’s broadband, phone, and TV bundles offer a compelling package for Brits. Experience the convenience of having all your internet, phone, and TV needs met by a single provider. No more juggling multiple bills or dealing with different customer service lines. Bundling your services often translates to cost savings. Virgin Media O2 offers a variety of bundle options to suit your needs and budget. You can choose from basic packages with essential channels and broadband to feature-packed bundles with ultrafast speeds, premium channels, and perks like free subscriptions to streaming services.

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